Officine Panerai On Middle East Plans

Regional MD Milvin George discloses why the luxury Italian watchmaker shuns traditional marketing to reach its fan base.

You are not going to see their billboards splashed across the UAE and you will be hard-pressed to find them advertising the way some mega Swiss watch brands do. But if you understand your watches or are on the path to being a watch connoisseur, you will have heard of Officine Panerai.

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A Panerai clock for Expo 2015

On the occasion of Expo 2015 in Milan, Officine Panerai is donating the world time clock to the info point at the Expo gate.


A large Panerai wall clock, with the iconic minimalist design which makes every timepiece of the Florentine brand immediately recognisable, enables anyone entering the Info Point at the Expo Gate at Piazza Castello to read the time in Milan and five other world capitals, chosen for their international vocation and their connection with Universal Expositions: London, New York and Paris (seat of the BIE, the Bureau International des Expositions) and also Shanghai and Dubai (hosts respectively of the last and the next Universal Expositions).


Like all the brand’s timepieces, the clock provides exceptional visibility at night, making it legible even in darkness, and it is therefore visible at all times from outside the Info Point, thanks to the building’s ethereal structure of transparent glass and tubular steel.


Entrevista a Angelo Bonati CEO de Panerai “El reloj es un compañero para toda la vida”

Entrevista el pasado 6 de Abril a Angelo Bonati, CEO de Panerai y el artifice del resurgimiento de la marca en el año 2000, que actualmente vende 70.000 relojes en todo el mundo al año y factura 335 millones de euros.


Si Panerai fuera un coche, sería un Ferrari

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Panerai Radiomir Firenze 3 Days. PAM604

Panerai-RADIOMIR-FIRENZE-PAM604-19Text by: Ariel Adams (ABTW)

For 2015, has a few interesting new watches, but my favorite is the Panerai Radiomir Firenze 3 Days Acciaio 47mm aka PAM00604 (PAM604). This is really a watch for collectors, and Panerai has made especially sure that the PAM604 very much fits into Panerai lore, being available for sale exclusively in the brand’s flagship boutique store in Florence, Italy, or Firenze in Italian – the city where the Panerai brand started. Hence the name of the watch “Radiomir Firenze.”
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PANERAI. Historia y Evolución (Parte I)

© Erwan Grey 2015

En primer lugar quisiera advertir que este artículo sobre la historia de Panerai va a ser largo, muy largo, y además va a ser un articulo vivo, muy vivo que se irá modificando si van saliendo nuevas noticias. (Por lo tanto, recomiendo que os déis de alta en el blog para que se os avise con las actualizaciones. Podéis hacerlo escribiendo vuestro email en la parte superior derecha del blog)

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Watches: Maranez Rawai. Full Visual Review by Erwan Grey

Maranez Rawai © Erwan Grey All Rights Reserved

© Erwan Grey All Rights Reserved

As fate would have come to me this watch, by the decision of a film production company to get it as a possible accessory for a supporting actor. Obviously, this watch is an inspiration of known Panerai PAM341 “Egiziano”. However, leaving aside the comparisons, I liked the design as far as differences are concerned, and especially its good finish. With some smooth lines in design and a strong finish, the Maranez is a good choice for those who like watches size and vintage inspiration and submersible watches. The creation of this watch lasted 9 months (without the design process) only for making the first copy. Sigue leyendo

Diver Watches; Bulova Sea King Automatic 96B226 Limited Edition.


Bulova saw more strong new watch offerings for Baselworld 2015 – with attractive designs and strong values. What I love about the “Bulova of today” is that in addition to its mainstream offerings, there are more and more products specifically designed for the watch aficionado, such as this limited edition version of the new Bulova Sea King – which feels like a less expensive alternative to the Omega Seamaster Ploprof watch. So let’s check out this circa $1,500 mechanical 1000-meter diver new from Bulova for 2015.

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