Officine Panerai On Middle East Plans

Regional MD Milvin George discloses why the luxury Italian watchmaker shuns traditional marketing to reach its fan base.

You are not going to see their billboards splashed across the UAE and you will be hard-pressed to find them advertising the way some mega Swiss watch brands do. But if you understand your watches or are on the path to being a watch connoisseur, you will have heard of Officine Panerai.

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Entrevista a Angelo Bonati CEO de Panerai “El reloj es un compañero para toda la vida”

Entrevista el pasado 6 de Abril a Angelo Bonati, CEO de Panerai y el artifice del resurgimiento de la marca en el año 2000, que actualmente vende 70.000 relojes en todo el mundo al año y factura 335 millones de euros.

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Si Panerai fuera un coche, sería un Ferrari

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En defensa del reloj y la relojeria (Apple Watch y sucedáneos)

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Llamadme tonto (o Imbécil) pero considero un insulto que a este aparato le llamen “Watch” (Reloj), que en el modo reloj el minutero se mueva como si fuera un reloj mecánico automático (tener un par de… y mostrarlo como un reloj DIGITAL o QUARZO) y encima que se pretenda vender como un reloj, pero los que lo compren lo hagan por todo menos porque de la hora…

Llamadme romántico (o estúpido) pero prefiero tener en mi muñeca lo mismo que tuvo mi abuelo, mi bisabuelo, y recordar cada vez que lo mire, en los GENIOS que supieron desmembrar el tiempo, y poner en nuestras manos la capacidad de controlarlo.
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Panerai Radiomir Firenze 3 Days. PAM604

Panerai-RADIOMIR-FIRENZE-PAM604-19Text by: Ariel Adams (ABTW)

For 2015, has a few interesting new watches, but my favorite is the Panerai Radiomir Firenze 3 Days Acciaio 47mm aka PAM00604 (PAM604). This is really a watch for collectors, and Panerai has made especially sure that the PAM604 very much fits into Panerai lore, being available for sale exclusively in the brand’s flagship boutique store in Florence, Italy, or Firenze in Italian – the city where the Panerai brand started. Hence the name of the watch “Radiomir Firenze.”
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PANERAI. Historia y Evolución (Parte I)

© Erwan Grey 2015

En primer lugar quisiera advertir que este artículo sobre la historia de Panerai va a ser largo, muy largo, y además va a ser un articulo vivo, muy vivo que se irá modificando si van saliendo nuevas noticias. (Por lo tanto, recomiendo que os déis de alta en el blog para que se os avise con las actualizaciones. Podéis hacerlo escribiendo vuestro email en la parte superior derecha del blog)

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Watches: Maranez Rawai. Full Visual Review by Erwan Grey

Maranez Rawai © Erwan Grey All Rights Reserved

© Erwan Grey All Rights Reserved

As fate would have come to me this watch, by the decision of a film production company to get it as a possible accessory for a supporting actor. Obviously, this watch is an inspiration of known Panerai PAM341 “Egiziano”. However, leaving aside the comparisons, I liked the design as far as differences are concerned, and especially its good finish. With some smooth lines in design and a strong finish, the Maranez is a good choice for those who like watches size and vintage inspiration and submersible watches. The creation of this watch lasted 9 months (without the design process) only for making the first copy. Sigue leyendo

Diver Watches; Bulova Sea King Automatic 96B226 Limited Edition.

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Bulova saw more strong new watch offerings for Baselworld 2015 – with attractive designs and strong values. What I love about the “Bulova of today” is that in addition to its mainstream offerings, there are more and more products specifically designed for the watch aficionado, such as this limited edition version of the new Bulova Sea King – which feels like a less expensive alternative to the Omega Seamaster Ploprof watch. So let’s check out this circa $1,500 mechanical 1000-meter diver new from Bulova for 2015.

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