Officine Panerai On Middle East Plans

Regional MD Milvin George discloses why the luxury Italian watchmaker shuns traditional marketing to reach its fan base.

You are not going to see their billboards splashed across the UAE and you will be hard-pressed to find them advertising the way some mega Swiss watch brands do. But if you understand your watches or are on the path to being a watch connoisseur, you will have heard of Officine Panerai.

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